Pollsters document standout trend among retail banking patrons
Banking customers overwhelmingly prefer to generate foot traffic to branches, despite the spread of push-button alternatives like digital choices.
A Gallup report, “How Customers Interact With Their Banks,” is encouraging news, according to Bankmart, which posits that a demand exists for branches to be at the ready. The New Jersey-based provider of supplies and equipment for financial services firms says there is a continuing need for bank supplies to maintain and upgrade customer-driven functions.
Gallup's study showed that customers still prefer in-person branch interactions for a range of traditional services:
– To open or close an account, apply for a loan or seek financial advice;
– To report a problem or inquire about a fee or service charge;
– To deposit or withdraw money;
– To learn about new products and services or request a loan payoff amount, and
– To request specific account information or transfer funds between accounts.
Otherwise, for receiving statements and paying bills, mail and online methods get the nod.
For getting alerts, multiple methods – mail and email, for example – can do the job.
With customers telling the polling organization they prefer visiting a branch for so many reasons, managers of the financial institutions need to keep branches supplied with the essentials, Bankmart advises.